When it comes to modern professional wrestling, very few names command respect across multiple eras and promotions like Cody Rhodes. A second-generation superstar, visionary executive, and now one of WWE’s biggest main-event stars, his financial growth mirrors his professional evolution. Fans and analysts alike often search for Cody Rhodes net worth
to understand how his journey—from WWE mid-carder to global wrestling icon—translated into real wealth, especially after his critically acclaimed rivalries such as Cody Rhodes vs Seth Rollins
Cody Rhodes is not just a wrestler; he is a brand. His earnings come from wrestling contracts, executive roles, merchandise sales, endorsements, and media appearances. This article breaks down his income streams, career milestones, and financial rise while also placing him among the discussion of the highest-paid WWE wrestlers of all time in a detailed yet easy-to-understand way.
Table of Contents
Who Is Cody Rhodes?
Cody Garrett Runnels Rhodes is the son of legendary wrestler Dusty Rhodes, one of the most influential figures in wrestling history. Cody entered WWE in 2006 and quickly proved that he had the talent and discipline to succeed on his own merit. Early success included Intercontinental and Tag Team Championship reigns, but his ambition stretched beyond creative limitations.
After leaving WWE in 2016, Cody reinvented himself on the independent circuit and later became a founding executive vice president of All Elite Wrestling (AEW). His return to WWE in 2022 marked one of the biggest comebacks in wrestling history, reigniting mainstream interest in cody rhodes net worth and career success. You can read more about his official WWE profile here.
Cody Rhodes Net Worth in 2025
As of 2025, cody rhodes net worth is estimated to be between $8 million and $10 million. This valuation reflects his current WWE contract, past AEW executive salary, merchandise royalties, brand endorsements, and media projects.
Unlike many wrestlers who rely solely on in-ring income, Cody diversified his earnings early. His financial growth accelerated significantly after 2019, when AEW launched and he became both a top performer and a business executive.
Primary Income Sources
WWE Contract and Salary
Cody Rhodes is currently one of WWE’s top babyfaces, regularly headlining premium live events. His WWE contract reportedly places him among the higher-paid full-time performers, with an annual salary estimated between $3–5 million, including bonuses for merchandise and main-event appearances.
This WWE deal plays a major role in increasing cody rhodes net worth, especially after his high-profile WrestleMania performances.
AEW Executive Vice President Role
Before returning to WWE, Cody served as an Executive Vice President (EVP) in AEW. This role provided him with a significant salary and backstage authority. More importantly, it allowed him to earn long-term brand value and industry leverage.
His time in AEW was a financial and creative turning point that reshaped cody rhodes net worth permanently.
Merchandise Sales
Cody Rhodes consistently ranks among WWE’s top merchandise sellers. Shirts, jackets, belts, and limited-edition items branded with “The American Nightmare” logo generate substantial royalties.
Merchandise revenue remains one of the most stable contributors to cody rhodes net worth, especially during peak storylines and WrestleMania seasons.
Endorsements and Sponsorships
Cody has partnered with lifestyle and fitness brands, gaming promotions, and wrestling-related sponsors. His polished image, media training, and crossover appeal make him attractive to advertisers.
Endorsement income adds another reliable layer to cody rhodes net worth, separate from wrestling risks such as injuries.
Reality TV and Media Appearances
Cody and his wife Brandi Rhodes starred in the reality series Rhodes to the Top, which offered fans a behind-the-scenes look at their personal and professional lives. Media projects like this expand his audience beyond hardcore wrestling fans.
These ventures continue to boost cody rhodes net worth while strengthening his mainstream presence.
Comparison With Other WWE Superstars
While Cody’s net worth may not yet rival legends like John Cena or Dwayne “The Rock” Johnson, his growth rate is impressive. Compared to many active WWE superstars, Cody ranks near the top in combined salary, brand value, and future earning potential.
His unique experience as both performer and executive sets cody rhodes net worth apart from traditional wrestlers.
Lifestyle and Assets
Cody Rhodes lives a comfortable yet relatively grounded lifestyle. He owns a luxury home, drives high-end vehicles, and invests in personal branding rather than extravagant displays of wealth.
This disciplined approach to finances helps protect and steadily grow cody rhodes net worth over time.
How His Legacy Impacts Long-Term Wealth
Cody Rhodes is building more than short-term earnings—he is building legacy equity. As the son of Dusty Rhodes and a modern wrestling trailblazer, his name will remain valuable long after his in-ring career ends.
Future roles as a producer, trainer, or WWE executive could further increase cody rhodes net worth well into retirement.
FAQs
What is Cody Rhodes’ main source of income?
His primary income comes from his WWE contract, followed by merchandise sales and endorsements.
Did AEW significantly increase his wealth?
Yes. His EVP role and brand exposure in AEW played a major role in elevating cody rhodes net worth.
Is Cody Rhodes one of the richest WWE wrestlers?
He is among the wealthiest active full-time WWE stars, though not at the level of Hollywood crossover legends yet.
Does Cody Rhodes earn money outside wrestling?
Yes. Media appearances, endorsements, and brand partnerships contribute significantly.
Will his net worth continue to grow?
Given his current trajectory, cody rhodes net worth is expected to rise steadily in the coming years.
Conclusion
Cody Rhodes’ financial journey is a reflection of smart decisions, creative courage, and relentless ambition. From walking away from WWE to betting on himself globally—and ultimately returning as a megastar—every move contributed to building a strong and sustainable fortune.
Today, cody rhodes net worth represents more than money; it symbolizes independence, reinvention, and long-term vision. As long as Cody remains at the top of WWE’s storytelling hierarchy, his wealth and legacy will continue to grow hand in hand.
Alex Jordan is the creator and lead author of Wrestleradar.com, where he covers wrestling news, match breakdowns, and behind-the-scenes insights with passion and detail. With a strong eye for storytelling and industry analysis, Alex delivers content that keeps wrestling fans informed, engaged, and entertained.
